Social Media Tactics and the Effect of Influencers

Social Media Tactics and the Effect of Influencers

In the modern world of business, social media is a tool that simply cannot be ignored. It is an easy way to disperse information to people interested in your brand, allows you to easily interact with customers and prospects, and builds your brand image (if you’re...
Free Website Builder

Free Website Builder

Free Website Builders – Asset or Hype? You’ve heard the old adage: if it sounds too good to be true, it probably is. This concept applies in life and certainly in business. If you’re like us,  you’re probably bombarded daily with advertisements from digital...
Email Deliverability Best Practices

Email Deliverability Best Practices

12 Tips to get in the INBOX Sending email for marketing is much more complicated than it used to be. The world’s largest ISPs (Internet Service Providers) are more particular about which emails they let reach someone’s inbox these days. They use sophisticated...
Why Great Content is Key to Online Marketing

Why Great Content is Key to Online Marketing

How many times have you fallen for “click bait” headlines, only to realize a few seconds later that the article is just a lot of senseless information on a page loaded with ads and popups?  Everyone has done it and in turn gotten annoyed by their mistake.  From the...

Don’t Get Caught in Algorithimageddon

Avoid Common Marketing Mistakes That Make a Good Business go Bad  This year we encountered a lot of changes to organic search engine ranking algorithms, the biggest one being Google’s “Penguin.” These changes included greater penalties for not delivering a mobile or...