Email Deliverability Best Practices

12 Tips to get in the INBOX Sending email for marketing is much more complicated than it used to be. The world’s largest ISPs (Internet Service Providers) are more particular about which emails they let reach someone’s inbox these days. They use sophisticated...

Don’t Get Caught in Algorithimageddon

Avoid Common Marketing Mistakes That Make a Good Business go Bad  This year we encountered a lot of changes to organic search engine ranking algorithms, the biggest one being Google’s “Penguin.” These changes included greater penalties for not delivering a mobile or...

The Power of the Click

At VIB Marketing Agency, I have been approached by an increasing number of potential clients whose ranking and organic web traffic have been severely affected by Google’s recent changes to algorithms associated with page ranking.  I have also seen clients’...